Genre
Lifestyle/Beauty
Logline
Exploring the intersection of beauty, identity, and inclusivity as we challenge the makeup industry’s standards one shade at a time.
Synopsis
In this non-scripted series, we follow a diverse group of beauty influencers and everyday makeup enthusiasts as they test and review makeup products from various brands. Each episode highlights different skin tones and features candid discussions on inclusivity in the beauty industry, showcasing vibrant personalities and their unique experiences. With humor, heart, and a touch of sass, they’ll demand better from makeup brands while sharing tips, tricks, and tutorials tailored to every skin tone. Together, they aim to redefine beauty standards and inspire change.
Examples of Content
[‘1. A panel discussion with diverse influencers on the importance of representation in makeup ads.’, ‘2. A tutorial episode where participants create looks using products that match their skin tones.’, ‘3. Behind-the-scenes of an influencer testing new products while discussing inclusivity.’, ‘4. A challenge episode where participants must create a full look using only shades from a specific brand.’, ‘5. Community engagement segments where viewers submit their own experiences with makeup products.’, ‘6. A visit to makeup labs where formulators explain the science behind inclusivity in products.’, ‘7. Interviews with makeup brands about their commitment to diversity.’, ‘8. Social media challenges that encourage users to post their own makeup looks using the hashtag #BeyondTheBlush.’, ‘9. A fun blooper reel of influencers trying to perfect their looks on camera.’]
Rationale
The viral TikTok video highlights a pressing issue in the beauty industry regarding product inclusivity for darker skin tones. The audience resonated with the creator’s humor and candidness, indicating a strong desire for change in the makeup landscape. This show capitalizes on that interest by fostering community dialogue, providing education, and creating a platform for diverse voices in beauty.
Alternative Titles
[‘Blush Beyond Borders’, ‘Shade Seekers’, ‘The Color Conundrum’, ‘Makeup Without Limits’, ‘Hue of the Heart’, ‘Beyond the Basics’, ‘Inclusive Beauty’, ‘Shades of Us’, ‘Makeup Matters’, ‘The Real Color Palette’]
Alternative Loglines
[“Unpacking the beauty industry’s shade dilemma with a diverse crew of makeup lovers.”, ‘A journey to find the perfect blush for every skin tone in a world of limited options.’, ‘Exploring how beauty standards can evolve through community and creativity.’, ‘Bringing laughter and insight to the challenges of finding inclusive makeup.’, ‘A colorful exploration of beauty that embraces all skin tones.’, ‘Highlighting the voices of influencers advocating for better makeup formulations.’, ‘A series that blends humor with the serious need for inclusivity in cosmetics.’, ‘Join us as we challenge brands to step up their game in the beauty industry.’, ‘Educating audiences on the truth behind makeup formulations and skin tone compatibility.’, ‘Creating a vibrant tapestry of beauty that celebrates diversity and self-expression.’]
Video Inspiration Details
- Original URL: https://www.tiktok.com/@redirect-to/video/7415730096822111519
- Views: 17300000
- Total Engagements: 1333000
- Published Date: 2024-09-17 21:40:00
- Data Date: 2024-09-24
- Duration (seconds): 32
- Creator: golloria
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